Tobacco products merchandising method

ABSTRACT

Disclosed is a method of merchandising cigarettes, both in factory-made form and in the form of loose tobacco of the same blend and other related products bearing the same brand.

BACKGROUND OF THE INVENTION

[0001] Heretofore, “factory-made” cigarettes have been sold in a varietyof brands in packs, each of which brands has a distinctive flavor.Tobacco companies have also sold loose tobacco and cigarette papers orprefabricated tubes from which the smoker may assemble, either manuallyor with small, hand-operated machines into individual “make (roll) yourown” cigarettes.

[0002] It is well known that smokers cigarettes tend to develop aloyalty for one brand which has an established tobacco mixture or blendof tobaccos that best satisfies their individual taste.

[0003] With the increasing prices and taxes on cigarettes, more smokersare turning from factory-made cigarettes to make your own.

[0004] When a smoker is pressed for time or is not in a situation whereit is convenient to make his/her own cigarette, a factory-made cigarettewill be the choice. When conditions permit, however, many smokers preferthe enhanced quality and flavor of a freshly made cigarette.

SUMMARY OF THE INVENTION

[0005] The present invention relates to a method that enables smokers tosatisfy their preferences by merchandising tobacco products of the sametobacco blends and under the same brands in both factory-made form andthe “makings” for the smoker who prefers to make his own individualcigarettes.

DESCRIPTION OF THE SPECIFIC EMBODIMENTS

[0006] According to the present invention, various brands of cigarettesare merchandised in factory-made and make your own forms bearing thesame brand and containing the same tobacco blends.

[0007] Examples of the present invention are: TOBACCO BLEND BRANDOriental Virginia Burley GERONIMO  7-9% 78-88%  5-13% BANDITO  4-6%69-89%  5-27% NOBLE 12-15% 58-60% 25-30% REVENGE 10-11% 75-76%   15%

Other Related Products

[0008] The present invention also contemplates similarly brandingproducts related to cigarettes and smokers, such as hollow tubes andhand-operated machines for filling the tubes with loose tobacco,matches, and empty cigarette packs. These additional items, bearing thesame brands as the factory-made cigarettes and the “makings” forindividually-made cigarettes, enable the smoker to complete theappearance of brand loyalty between factory-made and make-your-own formof cigarettes.

What is claimed is:
 1. The method of merchandising tobacco products,comprising: (a) packaging factory-made cigarettes, (b) packagingcigarette papers or tubes and loose tobacco of the same blend as saidfactory-made cigarettes, and (c) offering for sale said factory-madecigarettes and said loose tobacco and cigarette papers or tubes underthe same brand.
 2. The method of claim 1, including offering matchesbearing the same brand.
 3. The method of claim 1, including empty packsbearing the same brand.
 4. The method of claim 1, including lightersbearing the same brand.
 5. The method of claim 1, including cigarettemaking machines bearing the same brand.